Yves rocher sebo actıve clear

credits

In our Sebo Active Clear film for Yves Rocher, featuring Cemre Baysel, our actress speaks directly to the camera with an energetic and excited tone.

Client Yves Rocher
Agency Iris Creative Haus
Director Tuğkun Zeroğlu
Assistant Director Oğulcan Köyler
Producer Diba Dilsiz
Director of Photography Birkan Yorulmaz
Starring Cemre Baysel
Art Director Ulaş Odabaş
Production Designer Sıla Karakaya
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Umut Aktaş, Mertcan Kırçal, İnan Dayan, Hazal Günay
2nd A.D Özlem İnan
DIT Ahmet Polat
Grip Team Doublecheck
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Post Production Coordination Fatma Genç
Editor Emre Bekler
VFX Berk Şen
Storyboard Özgür Uyanık
Backstage Gökhan Eroğlu

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She, then explains that she has finally found the solution she has been searching for to treat her oily skin, and ends the scene by turning the camera towards the audience, pointing them to this discovery. With her hand movement, we created a swipe transition that gave the film a youthful and dynamic opening. This rhythm was carried throughout with fast cuts, fluid transitions, and music that matched the pace.

As we move to the product sequence, the camera travels through a corridor of test tubes and glass domes, leading up to a reveal of the product family. The packshot environment, designed to evoke the feeling of a botanical laboratory, also includes plants that reference the macro algae and botanical active ingredients, which are highlighted in the later demo scenes.

During the stage of turning the demo visuals into motion, we had the chance to experiment with artificial intelligence. We first generated the cream texture using AI, and then integrated this image into the film by adding a camera movement that turned it into a seamless transition.

Yves rocher sebo actıve clear

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