Yves rocher GLOW

credits

For the Glow film we created with Eda Ece for Yves Rocher, we built a world inspired by the brand’s dermo-botanical research, where science and botany meet in harmony.

Client Yves Rocher
Agency Iris Creative Haus
Director Tuğkun Zeroğlu
Producer Diba Dilsiz, Veysel Değertekin
Creative Director Bengül Korkmaz
Director of Photography Birkan Yorulmaz
Starring Eda Ece
Art Director Tuğba Bastem & Esra Yıldız
Art Department İdris Kaan Akbay, Keihan Khasmakhi, Serkan Özcanbaz
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Umut Aktaş, İnan Dayan, Mertcan Kırçal, Hazal Günay, Emircan Demirci, Emrah Aksarı
2nd A.D Nurullah Gemici
Focus Puller Emrah Ilgar
Camera Team Atıl Boğa, Ahmet Çavdar
DIT Çağrı Ulaş
Gaffer Özkan Bağçecik
Best Boy Cüneyt Özenç
Grip Team Doublecheck
Lighting Crew Burak Karvar, Cem Vurkır, Emre Yıldız
Key Grip Erkan Yazgan
Grip Emre Boynukısa, Alparslan Can, Mert Yaman
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Post Production Coordination Fatma Genç
Editor Emre Bekler
Backstage Berkay Temel
Styling Rutkay Öziş
Hair Mutlu Ahmet Sinan
Makeup Melis İlkkılıç
1st A.D Murat Ayarslan

More+

In art direction, we took inspiration from the brand’s global laboratory aesthetic, presenting research and skin analysis processes in a modern, futuristic visual language aligned with Yves Rocher’s identity.

It was essential for us that the world we designed in art direction formed a cohesive whole with cinematography, editing, and sound design. We supported this world through smooth, robotic camera movement that reflects the film’s visual precision.

We used dynamic robotic camera moves especially in the opening and climax moments of the film. The sequence introducing the three products was shot as a one-take using a robotic system, increasing the tempo while enhancing the overall futuristic atmosphere with subtle SFX elements.

We crafted the transition into the demo scene with a narrative rhythm that is both visually striking and clearly signals to the viewer that we are entering the product’s ingredient world.

In the Glow Serum application scene, we emphasized the product’s signature “glow effect” with particle based VFX synchronized with Eda Ece’s skin movement, adding a layer of dynamism and elegance to the moment.

At the film’s climax, we follow our talent through sharp camera movements from multiple angles: profile, front, and reverse profile. This shot not only reflects our camera language and beauty precision, but also offers a single uninterrupted moment that showcases Eda Ece’s flawless, luminous skin in the most impactful way.

FROM STILL LIFE COLLECTION

BEHIND THE SCENES

Yves rocher GLOW

POMUS