DAILY PERFECTION

credits

For the Daily Perfection commercial we shot with Esra Bilgiç, we chose to open the film with a manifesto-driven approach to the idea of beauty. At the core of the film is a clear statement: you do not need rules, exaggeration, or artificial filters to feel beautiful, and you do not need salt to have beautiful hair. From that starting point, the film opens with a manifesto structure that strengthens the message, while the beauty shots that follow further reinforce BrandLift’s creative direction and the brand’s point of view.

Client Daily Perfection
Agency Brandlift
Director Tuğkun Zeroğlu
Assistant Director Özlem İnan
Production Consultant (Client Side) Barış Tosun
Producer Diba Dilsiz, Veysel Değertekin
Client Representative Damla Çelikel, Büşra Külekçi, Gökhan Oturakçıibogil
Client Executives Gülde Ölemez
Creative Director Bengül Korkmaz
Director of Photography Serkan Güler
Starring Esra Bilgiç
Art Director Tuğba Bastem & Esra Yıldız
Art Department Aybike Yıldırım, Betül Ayrancı
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, İnan Dayan, Mertcan Kırçal, Emrah Aksarı, Hazal Günay
2nd A.D Kaan Karaca
Focus Puller Kadircan Demir
1st Assistant Camera Ali Yücel Arpa
2nd Camera Assistant Serhat Doğan
Gaffer Selim Ertürk
Best Boy Turgay Esen
Lighting Crew Murat Yurduseven, Murat Dağ, Salih Ergün Kanoğlu
Key Grip Faruk Moldibi
Grip Erkan Yazgan, Burak Işık, Arif Eser, Gürkan Uymaz, Eyüp Köçer, Serhat Sabaz
Sound Ömer Köklü
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Editor Emre Bekler
VFX Kemal Telci, Berk Şen
Backstage Abdülkadir Can
Styling Berkan Kayapınar
Hair Sezgin Milik

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In the opening scene, we built an abstract world around the mirror, a space that supports the brand’s premium feel and also serves as the first place where one’s gaze turns inward. By moving through the character and her reflections, BrandLift’s concept aimed to create a powerful opening that challenges conventional ideas of beauty from the very first frame. The manifesto begins here, taking a clear stand against existing beauty norms.

The film then expands its message by addressing the artificial filters imposed by the digital world. Within this abstract setting, Esra Bilgiç breaks apart the uniform beauty standards we so often see on social media by throwing those filters upward and out of the frame. Along the manifesto axis, we aimed to create a seamless and fluid narrative by connecting scenes through transitions shaped by camera movement.

In the final scene of the manifesto section, we see the character in an exaggerated styling setup during a photo shoot. With a single hand gesture, she transforms that look. Esra Bilgiç reveals her hair and natural beauty, establishing direct contact with the audience. At that moment, the film delivers its central message in a clear and striking way: “You don’t need salt for beautiful hair.”

In the salt explosion shot that follows, the damage salt causes to the hair is conveyed to the audience through a more realistic demo structure. From there, the film builds further through product application and beauty shots, gradually rising toward its own climax.

In the final moments, we see Esra Bilgiç in a bright, luminous atmosphere, with her hair moving freely. The message is emphasized once more alongside the product, and the film comes to a close.

STILLS

BEHIND THE SCENES

DAILY PERFECTION

POMUS