Yves rocher ANTI-AGE global

credits

For our Yves Rocher Anti-Age Global commercial starring Şevval Sam, we created a narrative within the brand’s dermo-botanical laboratory world that presents the product’s ingredients, benefits, and results to the viewer in a clear sequence. Through this structure, we placed at the center the radiant beauty that Şevval Sam has preserved and continued to build on over the years.

Client Yves Rocher
Agency Iris Creative Haus
Director Tuğkun Zeroğlu
Assistant Director Ali Balkı Gülün
Producer Diba Dilsiz, Veysel Değertekin
Creative Director Bengül Korkmaz
Director of Photography Fatih Türker
Starring Şevval Sam
Art Director Yusuf Özal Çelik
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Mertcan Kırçal, İnan Dayan, Hazal Günay, Ömer Soysal, Onur Güner
2nd A.D Acarkan Şako
Camera Team Emre Refik Sayan, Cem Özakdaş
DIT Dilşat Canan
Gaffer Ali Akın
Best Boy Cüneyt Özenç
Grip Team Doublecheck
Lighting Crew Cem Vurkır, İbrahim Samra, Emre Kulcu
Key Grip Erkan Yazgan
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Post Production Coordination Fatma Genç
Editor Emre Bekler
VFX Berk Şen
Sound Design Resul Keleş, Mücahit Kaplan
Backstage Abdülkadir Can
Hair Şahin Yılmaz

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The film was constructed with a fluid, mid-paced rhythm, tailored to its platform and audience. To preserve the clarity and continuity of the narrative, we designed the transition into the demo sequence through a camera movement that carries us directly into the product ingredient section. By placing the more robotic and dynamic camera movements in the separator shots, we established a visual language that maintains the dynamism of a TV commercial while reinforcing the brand’s premium feel.

In the robotic beauty shots featured at the opening and climax of the film, we chose wide-angle lenses to reduce the distance between Şevval Sam’s skin and the viewer, allowing the audience to witness this natural glow from a more intimate perspective.

We used VFX-supported particle work to visualize the effect on the skin and make the product benefit feel more tangible.

As the film reaches its peak through Şevval Sam’s beauty shots, it circles back to the narrative set up in the opening. Her call-to-action line leads us into the final packshot, bringing the film to a clear close.

STILLS

BEHIND THE SCENES

Yves rocher ANTI-AGE global

POMUS