We were commissioned to design a campaign film for AXE, where three different products would be introduced in a single movie. We were involved in the project since its inception and took part in the creation of the story.
In this “superhero” film, three products of AXE deodorant were paired with a different actor. Kubilay Aka, Serkay Tütüncü, and Furkan Andıç were our superheroes who were getting their personality from each product.
“Hero means layer.”
- Murathan Özbek
During the brainstorming sessions where we were discussing the characters and the plot of the film, AXE x Magnum, a limited-edition fragrance created as a fourth scent, was included in our film. Inspired by this fragrance, we decided to add a twist to the plot.
Once the timeline was decided upon, we reworked our locations and scenes, designed a large-scale AXE party, composed a piece of theme music for each character, and did some styling work. At the end of quite a lengthy adventure, we were delighted to have shot a superhero film.
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