POMUS

beymen club & anadolu efes

by baran baran & EDİZ ANAVİ | 2D Animation

credits

When Beymen Club and Anadolu Efes Basketball Club teamed up to celebrate the dynamic energy of basketball with elegance and comfort, Pomus was thrilled to bring their vision to life. With the brief in hand, we immediately began crafting a film that would embody the spirit of this collaboration and kick off the season with #PlayWithStyle.

  • Agency TBWA Istanbul
  • Director Ediz Anavi & Baran Baran
  • Assistant Director Hayri Emre Sayacan
  • Creative Assistant Director Sera Rengim Sezer
  • Producer Veysel Değertekin
  • Director Of Photography (1st Unit) Muratcan Gökçe
  • 1st Assistant Camera Anıl Yemelek
  • 2nd Camera Assistant Emir Can Göksu
  • 3rd Camera Assistant Yiğit Mutlu
  • DIT Nagehan Gümüşdoğrayan
  • Set Erkan Yazgan
  • Chief Lighting Technician Erkan Yazgan
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POMUS
POMUS

Filming the entire project in front of a green screen presented a unique set of challenges, but we were confident in our ability to overcome them. One of the most demanding aspects was directing the players while envisioning the intricate 3D world they would later inhabit. Animation director Baran Baran did an exceptional job creating the 3D goose and the immersive world where we saw all the players seamlessly integrated.

"The most critical aspect of green screen filming is designing the virtual world in advance and ensuring the on-set lighting setup aligns perfectly with that vision."

– Ediz Anavi

Beymen Club's Wild Goose silhouette was designed as an extension of the players themselves. We carefully synchronized their movements, aiming for a seamless flow between their actions and the soaring geese—like a player jumping perfectly in sync with a goose taking flight.

POMUS

The Artifaz team contributed an original and dynamic music composition, paired with meticulously crafted sound effects to enhance the rhythm of the visuals.

"I felt small standing next to basketball players, but working and creating alongside them was incredibly rewarding. I'm already looking forward to my next basketball-themed project."

– Ediz Anavi