credits
In the “Miracle Effect” campaign, we brought Cif Cream’s trusted power into a new era—with fresh energy and a voice that speaks to today.
This film is the localized adaptation of a global campaign, reimagined with a tone and cast that better reflect everyday life in Turkey. Two of the original characters were recast with local talent, and their scenes were reshot to ensure cultural resonance. Adapting an existing film came with challenges—especially in matching lighting, set design, and visual continuity—but through careful planning and execution, the integrity of the original was preserved while creating a film that feels both familiar and new.
"What I loved most about this project was reimagining Cif’s familiar power with a fresh, youthful energy. We had a global framework, but gave it a uniquely local spirit."
-Ediz Anavi
The campaign aims to reintroduce Cif Cream to a younger generation while honoring its long-standing place in Turkish households. Inspired by real social media comments, the film captures the surprise and admiration people feel when using Cif—translated into a fresh, relatable language that speaks to today’s youth.