credits
In our latest collaboration with Cif, we brought to life a campaign built around FFW Creative Audio’s adaptation of Gülşen’s iconic lyrics into the catchy “Sıkıcaz, Silcez” jingle. As the production company, our role was to translate that musical promise into a film where every spray and wipe action worked in precise sync with the rhythm. Because the lyrics directly referenced spraying and wiping, timing became critical.
“When pairing visuals with a high-tempo song, one of the most critical challenges is making sure the film doesn’t rush or exhaust the viewer. By designing each scene with care, I believe we created a film that’s easy to watch and memorable.”
- EDİZ ANAVİ
The story unfolds across three distinct environments to demonstrate Cif Ultra’s performance on different surfaces. A studio kitchen setup and two real locations featuring a car and a barbecue scene allowed us to portray everyday joy moments where mess is inevitable.



The car sequence presented a key production challenge. We needed the mud splash on the windshield to feel organic rather than staged. After detailed pre production testing and rehearsals, the effect was achieved through precise timing and practical execution. This moment established the film’s core idea. Life can get messy while getting married, grilling with friends, or cooking with your kids. But with Cif, you don’t worry about it. Mess happens. Cif takes care of it.
“We rehearsed to find a natural rhythm in the performances. The tone needed to clearly say: stains are part of life, and Cif is the answer. With the right casting, I’m happy we conveyed that confidence on screen.”
-EDİZ ANAVİ
Shooting in mid December came with weather risks. Overcast skies and intermittent rain meant natural daylight was insufficient for the look we aimed to achieve. Through the close collaboration of the cinematographer and the lighting crew, large Dino units were installed in the exterior setups to reinforce and control the light. Their work allowed us to maintain the intended atmosphere despite the conditions. The final tone was then refined in color grading, supported by the meticulous clean-up carried out throughout the post-production process.
In the studio kitchen, the set design was matched with the color tone of the Sakura variant. We portrayed a mother cooking with her children in a naturally messy environment. With the contribution of the food stylist and stain specialist, the kitchen felt realistically messy. However, the mother was not shown as anxious. She carried on confidently, knowing Cif would handle it. A CGI sequence showing the stovetop breaking apart emphasized the product’s ability to reach even the deepest dirt. The result is a film where performance, timing and storytelling work together to present Cif Ultra in a direct and believable way.






BEHIND THE SCENES















