credits
In Turkey, we know that summer has arrived when Cornetto releases its summer song. This tradition, which has been ongoing for years, has come to life this year in collaboration with Mullenlowe and Sefo.
The theme of our two-day studio shoot was summer, so we paid close attention to creating worlds that evoke the essence of this vibrant season. We shot the clip in five different settings, each thoughtfully crafted to highlight the perfect summer occasions.
We worked with Ömer Yeşilbaş, the founder of Dansfabrika, to develop a special dance choreography for the clip. We ensured that our dancers performed this energetic routine in various lively settings throughout the clip.
‘’One of my favorite scenes in the music video is the Cornetto tunnel. It became evident that this was also where Sefo felt the most creative. We shot the entire song multiple times in this area. Once we entered the tunnel, we never wanted to leave.’’
-Ediz Anavi
Together with the Afterwork team, we designed AI elements that seamlessly integrated into the film, adding a unique touch to certain scenes.
‘’I have always been fascinated by new technologies. Music videos are a fantastic medium for utilizing AI, and upon seeing the energy of the clip, I knew that AI would be a perfect fit.’’
- Ediz Anavi
