Cornetto Max - Mikrofon Sende

credits

For the new interpretations of Hande Yener’s song “Max,” we worked with three different artists and built a concept that continues the energy of summer and the return to the city. We designed a unique visual corner for each artist and shot mini music videos on a rooftop. Our goal was to let each artist shine in their own world: dynamic, natural, and true to their character.

Client Unilever - Cornetto
Agency MullenLowe İstanbul
Director Sera Rengim Sezer
Assistant Director Özlem İnan
Producer Veysel Değertekin, Diba Dilsiz
Director of Photography Utku Öztürk
Starring Selin Geçit, Cem Yenel, Rana Türkyılmaz
Art Director Keihan Khasmakhi
Art Department Berna Kılıç, Şerife Sümbül, Serkan Özcanbaz
Production Team Leader Tolga Aksarı
Production Team Mertcan Kırçal, İnan Dayan, Emircan Demirci, Hazal Günay
Camera Team Burak Karafazlı, Alican Alperen, Fatih Duman, Recep Mutlu
DIT Ahmet Polat
Gaffer Burak Yıldırım
Best Boy Emir Can Yalçın
Grip Team Doublecheck
Key Grip Erkan Yazgan
Grip Mustafa Enver Babacan
Colorist Mesut Kesici
Post Production Company Roots Post Production
Editor Esra Adıgüzel
Music Selin Geçit, Rana Türkyılmaz, Cem Yenel
Hair & Makeup Aysun Ruşhan

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Selin Geçit was placed in a sparkling, early-2000s-inspired setting. We used the rooftop as both her “home corner” and her stage. Our color palette and art direction supported this digital-pop feel, and we added grainy textures and colorful effects to bring out a playful, slightly nostalgic touch.

For Cem Yenel, we created a retro, romantic, and floral setup, almost like he was singing the song to someone. He interacted with different props throughout the day in a cozy rooftop space we designed for him. To enhance the vintage mood, we mixed in shots from different moments of the day and kept the natural flow of his performance.

“Creating three completely different worlds in the same space was incredibly fun. We had a great harmony with both the artists and the team. Building these unique setups in such a short time showed us that anything is possible with the right creative approach.”

-Sera Rengim Sezer

Rana Türkyılmaz stood out with her rock cover, so we wanted to give her a vibrant but cool corner. We supported her world with a moving camera and dynamic angles. We also recorded behind-the-scenes moments with a VHS camera and sprinkled those clips into the edit to keep it raw and authentic.

BEHIND THE SCENES

Cornetto Max - Mikrofon Sende

POMUS