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DISNEY BACK TO SCHOOL TVC

by EDİZ ANAVİ | Stop Motion

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In Disney’s back-to-school film, our goal was to introduce products from Spiderman and Frozen collections. While doing this, we wanted not only to introduce the products but also to build the magical world of a child.

  • Client Disney Türkiye
  • Agency HeyMo
  • Director Ediz Anavi & Meriç Atalar
  • Producer Veysel Değertekin & Diba Dilsiz
  • Cast Murat Serçe
  • Production Team Zeynep Şen
  • Gaffer Okan Ataş / V Light
  • Best Boy Batuhan Dönmez
  • Colorist Kemal Çakır
  • Editor Sera Rengim Sezer
  • VFX Sera Rengim Sezer
  • Sound Design Put Out İstanbul
  • Backstage Engin Can Yağcı
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"Making a film that is shot without changing the camera angle dynamic and fluid, requires serious calculations. The most challenging aspect of this film for us was getting the math right."

- Ediz Anavi

Thus, while designing the film in a stop-motion world, we wrote a script connecting all the stationary items that a student needs, from a pencil case to a backpack, from scissors to a ruler.

"When it comes to kids, making content as creative and engaging as possible allows you to communicate with them. We set out with this exact same goal in all children project we tackle."

- Ediz Anavi

Working with our child actor Murat Serçe, we wanted him to understand the stop-motion technique and act accordingly in this world. After a long process that required patience, we were able to get the right performance.

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After adding the music and sound design to make the audience feel as if they were watching a short clip from an animated film, we were sure that this film would attract the attention of children and adults alike.

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