credits
As summer is approaching, everyone gets in a hurry to lose weight and starts working out. We created our film “How to Get Beach Ready in 5 Easy Steps” to make fun of this fact and to introduce our character we named El Pancho.
In this project where we collaborated with paper artists Türker Akman and Deniz Yılmaz Akman, we were initially planning to create a “personal trainer” that we all need from time to time. We first came up with the idea of El Pancho, and then we introduced our new character to the world of sketching, modeling, and finally stop-motion.
"I can easily say that we all had beach bodies, ready for summer thanks to our efforts during the production process of this film."
- Ediz Anavi
Before bringing the film to life, we created some hype by sharing El Pancho’s AR filters on social media for teaser purposes. Thanks to Instagram filters, the audience started taking El Pancho to their homes and places they go. We decided to release our film after El Pancho became popular. Today, if you come to our Pomus’ office, El Pancho may greet you in unexpected ways. And who knows maybe you can watch a feature-length film of El Pancho someday?
