Fellas

credits

Our 15 second animated spot is the launch film of Fellas’ ongoing, creative and widely appreciated campaign built around the joy of snacking. With this release, we set out to establish the tone and spirit that would define the campaign moving forward.

Client Fellas
Agency Sharpcake
Director Ediz Anavi & Ahmet İltaş
Producer Veysel Değertekin & Bilge Fakıoğlu
Art Director Nurullah Öztürk
Animation Studio Aniverse

More+

Packed with nuts and free from artificial sweeteners or additives, Fellas bars are built on a clean and honest promise: an abundance of real ingredients and healthy energy. That’s why we focused on capturing the bar’s rich texture. Each nut, each fruit, brought to life in vivid detail. In just seconds, the film visually delivers what the product truly stands for: health, flavor, and simplicity, all in one bite.

In order to break away from the usual tone of nut bar commercials, we introduced a group of rogue squirrels. Their playful presence brought rhythm, narrative, and a dose of charm to the film. At the same time, they tied the story back to the heart of the campaign: “Squirrels are raiding our stock.” More than just a cute detail, they capture a simple truth: When something tastes this good, everyone wants in. Even squirrels.

“Blending our experience in food storytelling with the playful world of 3D and AI, we set out to create something fun, textured, and full of flavor; just like the bar.”

- Ediz Anavi

One important aspect of the film is, several of the squirrel sequences were brought to life using AI-assisted animation techniques. It marks another step in Pomus’ growing use of AI in recent projects, blending AI with craft to push creative boundaries.

Fellas

POMUS