credits
We crafted a documentary-style video celebrating Ipekyol’s 38-year history. This mixed-media film showcased the brand's iconic success and identity, encapsulating a sophisticated, dynamic, and fashionable style.
To define the brand’s identity, we created the concept of "The Ipekyol Woman," an anonymous guide who led viewers through Ipekyol’s journey. She embodied both the designer and the lead of the film, taking us through the brand’s evolution with grace and style.
The props and visual style of the film reflect high fashion while adding playful touches. We combined elements of a design studio, a showroom, and a mood board into one cohesive style. The measuring tape, our hero prop, acted as the timeline for Ipekyol’s journey.
"Since it is a fashion and clothing brand, I decided to give the film texture. I wanted to make the project both very visual and tactile."
-Sera Rengim Sezer
We tied everything together with a collage-like design and animation, making it feel like we were exploring a designer’s mood board and sketchbook. Our team dug into a broad archive, selecting elements from real footage of Ipekyol’s old fashion shows, photoshoots, and news. Every image in the film is a piece of Ipekyol’s real history.
