credits
When we assume a project, we first think of the best plan to transform the idea we have in our mind into the most creative and catchy way. Working on İşportföy commercial, we aimed to bring the most creative solution to banking transactions and to find an answer to the question: “I work all day… Who will manage my money while I work?”
When Tribal DDB came to us with this project, we decided that the best way to visualize this issue and its solution would be to use stop-motion technique, and thanks to the pixilation technique, we created an illusion where our character could handle many things at once. This technique increased the strength of the message that followed.
To ensure the credibility of the film, we first designed an office desk, and then the sound design came into play to reinforce the striking phrase: “We have funds for you” accompanied by powerful music. And finally, thanks to Mert Fırat’s dabbing, we could actualize the idea with had in mind.
