We started by writing both a letter and a manifesto while mounting the New Year’s movie that would reflect Join & Blend’s #GoBeyond statement. To our retro and classic visual world, we added elements that exceeded the expectations written in the letter. Our goal was to reflect the free spirit of the current era along with the vintage touch.
The most important thing was that our New Year’s message was sincere and hearty. In line with our message, we imagined stop-motion and live-action scenes. The visual world and art direction that emerged as the scenes were created shaped and transformed the script.
We created a craft world special to Join & Blend and revived the visual language that we used in social media. We utilized our office studio with carefully designed art direction.
"It was important to reflect this retro and free spirit in this project, especially for someone like me who likes to assemble time and space under an abstract roof."
-Sera R. Sezer
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JOIN US ON THIS
JOURNEY OF BOUNDLESS
CREATIVITY — contact
HACI MİMİ MAHALLESİ, DİBEK SOKAK 15
Ph. (0212) 243 53 75
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