credits
For Join & Blend’s #GoBeyond campaign, we designed a film that would appeal to Generation Z. We aimed to make a film that speaks to the younger generation in their language and breaks the tradition.
Following long research, we decided that Deniz Işın and Furkan Andıç were the best choices to represent the brand.
“The fact that Furkan Andıç is an actor who likes to try new things and Deniz Işın’s endless energy made my job much easier as a director.”
- Ediz Anavi
Collaborating with musician Kerem Akdağ, we composed a special song for the film, and we played this theme song live at the ceremony organized for the film screening.
“After the film, the statement “going beyond” stuck with us.”
- Ediz Anavi
backstage
