KORAY GYO

credits

To mark Koray’s 70th year, we created a narrative that flows across decades not by mimicking history, but by reconstructing it through visual storytelling. Blending AI techniques with precise art direction, it reimagines the spirit of different eras through a sequence of seamlessly connected vignettes.

Client Koray GYO
Agency Lorem İstanbul
Director Ediz Anavi
Assistant Director Murat Ayarslan
Creative Assistant Director Sera Rengim Sezer, Emre Demir
Producer Veysel Değertekin, Diba Dilsiz
Director of Photography Utku Öztürk
Art Director Esra Yıldız, Tuğba Bastem
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Mertcan Kırçal, İnan Dayan, Umut Aktaş
2nd A.D Nurullah Gemici
1st Assistant Camera Dicle Atan
2nd Camera Assistant Atıl Boğa
3rd Camera Assistant Umut Berk Pamukçu
DIT Ahmet Polat
Steadicam Erdal Kılıç
Gaffer Burak Yıldırım
Grip Erkan Yazgan
Set Doublecheck
Colorist Ahmet Güney
Post Production Company İmaj Post Production
Editor Fatih Yılmaz
Music Ogün Kayıkçı
Styling Berkan Kayapınar
Ai Company İmaj Group, Nurullah Gemici, Sera Rengim Sezer

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The film opens with a bold experiment: three fully AI generated scenes that reconstruct the atmosphere of a mid-century Turkish street with astonishing precision. Created through a lengthy process of trial and error, each frame was born from storyboard sketches and then iteratively refined using a combination of image generation and motion tools. These scenes achieve a rare realism that blurs the line between synthetic and photographed imagery. For a commercial project of this scale, such a deliberate integration of generative AI represents both a technical risk and a creative milestone, setting a new precedent in the use of artificial tools within live-action storytelling.

“Combining AI with traditional filmmaking came with its risks, but it opened doors to visual possibilities we hadn’t explored before. What mattered most was emotional authenticity and making each moment feel lived, not staged.”

- Ediz Anavi

As the story unfolds, the viewer travels seamlessly across eras, moving from Koray's first office to iconic landmarks like Yapı Kredi Plaza and Sabancı Center. Period authenticity is achieved through detailed costume work and production design choices that resist caricature. The film embeds real-world references like the fall of the Berlin Wall and the Time Magazine cover featuring Naim Süleymanoğlu not as decorative nostalgia, but as lived history that anchors the narrative within the collective memory of a changing Turkey.

Every cut in the film is treated as an opportunity for meaning. Whether through a match cut or a shifting camera axis, transitions are designed to be invisible yet intentional gliding the viewer across eras in a single breath. Ultimately, the film was designed to be read visually, absent of voiceover, it invites the viewer to engage through image alone.

KORAY GYO AI & VFX BREAKDOWN

KORAY GYO

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