In the film starred by Hazal Kaya, we conveyed the change in the consumer’s skin after the Lancome Skin Screen device recommended Rénergie products following the scanning and the change after the application of these products.
In our film, which takes place in a futuristic clinical environment, we demonstrated the pedestal of the product as a teleportation device. At this point, by teleporting the products that appear as holograms, we were able to tease the reply to the question that Hazal Kaya is asking. We worked on cinematography established with the Steadicam camera language to support the futuristic environment we are in, and we presented both products initially as content and then as usage.
“I could not be happier to see that the compatibility we had with Hazal Kaya and the fun we had while shooting was reflected in the film.”
- Tuğkun Zeroğlu
From the opening shot to the final pack shot, camera movements and the shots had to be connected with harmony. We worked to create a clean and dynamic structure with Hazal Kaya’s natural acting.
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