We’ve worked for a long time for two products of Lipton's FHG (Fruit-Herbal-Green) family, Mango and Pineapple Green Tea and Slim Plus Apricot Tea. Our aim was to create a common visual world for both teas and while doing this, to highlight the indulgence and benefit features of the products.
In our opinion, the use of kinetic typography and cast would play a critical role in determining the tempo and impact power of these films, in which we used various animation techniques.
Undoubtedly, voice-over was necessary to put the entire film together and directly pass the message we wanted to convey. We have diversified the phrase “For a cup of flavor” that we found for each of the teas in a way that emphasizes its own characteristics. At the end of the day, we had two 20 second-length films that satisfy us both visually and textually.
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