A commercial is never just a commercial. We consider “Listen to Our Tea Bags”, which we shot for MÜMSAD, as a short film. Unlike all the tea commercials that we’re used to, we wanted each tea to talk about itself and its benefits, so we aimed for every tea bag to represent a unique character. Make sure to watch the backstage video to witness how things are progressing in the background of the movie, in which a simple kitchen counter transforms into our universe.