Following their “Simple is beautiful” motto, we decided to shoot a film for Nude Glass to highlight the simple yet impressive designs of their products. We preferred to use different shooting techniques to explain their unique features.
For instance, to describe their unbreakable wine glass, we set up a mechanism to drop down the glasses and shot 1000 frames per second. We were fascinated by the final images.
“One of the most exciting yet stressful moments for me was when the wine glasses were dropped down on the table. Shooting the scene, we were worried that they would break, while on the other hand, we were looking forward to getting the stretch we wanted.”
- Ediz Anavi
Thanks to the mechanisms created by our art director consonant with the brand’s designs, we were able to reveal the features of the products most impressively.
With different lighting styles, we aimed to provide a harmonious transition between the scenes. Our goal was to leave as little work as possible to the VFX and keep it simple. Ultimately, we were very pleased with the result.
“We left the set with the lightness of presenting it as simply as possible.”
- Ediz Anavi
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