credits
Starring Yasemin Kay Allen and Uraz Kaygılaroğlu, our latest film for the new Peugeot E-5008 explores the feeling of discovery — both of place and perspective.
Shot at dawn on the winding coastal roads of Uçmakdere and carefully selected urban cityscapes, the film moves fluidly between urban and natural landscapes, highlighting the E-5008’s ability to feel at home in both. To reflect this duality, we developed a visual language that connects two worlds — the structured rhythm of the city and the openness of nature. It's a story shaped by contrast, and by the quiet urge to break routine and move freely.
Rather than relying solely on physical locations, we built immersive environments through carefully crafted greenbox setups and extensive post-production. In several scenes, AI-supported plate designs allowed us to enhance emotional depth while preserving realism. The sensual, atmospheric score enhances the cinematic tone — never overwhelming, but always present, guiding the rhythm of the film. In this narrative, the E-5008 is more than a car; it becomes a vessel of transformation, carrying us from the familiar into the unknown.
"One of the trickiest parts of the process was figuring out how to design the greenbox scenes in a way that felt grounded. We spent a few days beforehand capturing plates across both urban and forest locations. On set, I was able to feed those plates directly into my monitor, which helped us build lighting setups with the cinematographer in real-time. What really made this film work, I think, was the solid groundwork we laid during pre-production."
— Murathan Özbek
Peugeot E-5008 VFX BREAKDOWN
"From our very first meeting with the Pomus team, this project felt different. Their vision—and their eagerness to use AI tools to build it—pushed the limits of what we could do. Throughout the process, we built a strong, seamless dialogue between the production and post teams. What you see is the result of a passionate, driven collaboration."
— Kemal Telci, VFX Artist