Porsche Turkey wanted to carry out a communication campaign on their new electric car Taycan Cross Turismo on Valentine’s Day. In this project, where we were set free in terms of creativity, we decided to shoot an unusual Valentine’s Day movie in collaboration with Pro İletişim. This is how the name of the film was born: An Extraordinary Love Story.
Our film writing process started with brainstorming sessions. While we were initially thinking of telling the love of a couple over a car, we finally decided to illustrate a man’s love for his car in a humorous and somewhat mysterious way.
“We all know people who are obsessed with their cars. Lucky us, if we were able to get the relationship these people have established with their cars and pass it to the viewers.”
- Ediz Anavi
For this project, we were aware that the actor’s performance would take the film to the next level, so Metin Akdülger was the candidate we were looking for in terms of both acting and relating to the brand’s target audience.
Our shooting location was the indoor parking lot of Galataport and it was a new experience for us to convert this huge parking garage into a mysterious Valentine’s Day set. Working in a limited space was a challenge as well. At the end of the day, we can’t say that we haven’t flown a drone in a parking garage.
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