Red Bull The Organics Global Campaign

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In The Organics film, we aimed to reflect the world of the brand to the audience within a certain time period. In our film, we see a group of friends spending time on the terrace of a house in Istanbul, during the summer and sunset, and refreshing themselves with Organics.

Client The Organics by Red Bull Global
Agency Kastner Frankfurt
Director Tuğkun Zeroğlu
Assistant Director Seren Gürola & Murat Ayarslan
Producer Veysel Değertekin & Diba Dilsiz
Director of Photography Alp Korfalı
Starring Hazal Nehir
Director Of Photography (2nd Unit) Utku Öztürk
Art Director Ogeday Emre
Food Stylist İnci Bak
Production Team Leader Osman Merter Salar
Production Team Kadir Gültekin, Umut Daş
2nd A.D Beyza Hüner
Focus Puller Yusuf Yılmazsoy
DIT Ülgen Koru
Steadicam Yusuf İmamoğlu
Gaffer Mehmet Toz
Grip Double Check
Colorist Mesut Kesici
Post Production Company Roots Post Production
Post Production Coordination Burç Kaan Saraç
Editor Emre Bekler
Sound Design Gökçe Su
Storyboard Özgür Uyanık
Backstage Berkay Temel
Casting Ayça Çelikbilek Koraltürk
Styling Berkan Kayapınar
Styling Team Anastasia Suplevskaya,
Hair & Makeup Sezgin Mılık

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In our film, we see Hazal Nehir, whom we coded as the host, bringing new Organics to her friends. In order to hint to the audience that Hazal Nehir is a Red Bull athlete, one of the friends shows the other one Hazal's performance. After Hazal brings Organics to the environment, we focus on the product variety and the feature of the product.

We show the product variety of Organics in the environment to the audience with an abstract product sequence where we heroize the product. This sequence also coincides with the middle block in the film where we increase the dynamism and pace. Immediately afterwards, we preferred to get as close to the product as possible by choosing a wide macro lens in the cinematography in the unboxing and product filling shots where we could emphasize the refreshing feature of the product.

We also observe that the joy and energy of the environment increases with the arrival and consumption of Organics. Based on this, our camera movements and the tempo of the music accelerate from the middle block. We finish our film with the products against the sunset.

Red Bull The Organics Global Campaign

POMUS