credits
For our The Purest Solutions film, we touched upon the small and complex problems we encounter in daily life that challenge us. Through this, we aimed to show the audience just how easy skincare can be with The Purest Solutions. We created a structure with a minimalist design and look that evokes the brand's DNA, incorporating humorous elements in an undefined setting.
In our film, we see each character individually dealing with their own problems, and at the climax, we see them together in a more complex situation. We paid particular attention to ensure that the complex situations reflect the issues of the new era, and the animation design was minimalist, colorful, and fun, fitting both the brand's young target audience and the structure of the film.
Since humor plays a more prominent role in the storytelling of this film, we made cinematographic choices that highlight and enhance the comedic elements, staying true to the tone of this genre. Therefore, we used wide-angle lenses with fixed shots in scenes where we focus on the characters' reactions, aiming to reflect the simplicity of Scandinavian cinema and center attention on the performance.
To allow a direct view of the characters, we opted for top shots or screen POV angles at the end of scenes where we wanted a closer perspective. While the camera movements are generally smooth throughout the film, in the scene where the character is between the bed and standing, we used a rock zoom to enhance the feeling of absurdity, transitioning to a simple wide shot.
After these complex situations, when The Purest Solutions products are applied, the film picks up pace. The high tempo and positive mood in the final act of the film highlight the simplicity, as well as the skincare routine itself, presenting it to the audience.
