credits
We initiated our film, in which Seda Bakan would tell the audience about Vichy’s Collagen product, with a behind-the-scenes shot. The reason why we wanted to emphasize that this was a shooting, was to rationalize the studio space for the audience. We aimed for Seda Bakan to tell the consumer about the satisfaction and benefit she felt about this Vichy skin care product in front of the cameras.
Seda Bakan told the audience about an existing skin problem in a sincere, natural, and positive way, and demonstrated to the audience the benefits and the correct application of the Vichy Collagen, which she offered as a solution.
Our priority in the cinematography of this film which we based on naturalness, was to highlight maximum texture on the skin with fewer filters and the right lens. We mainly focused on Seda Bakan, with a minimal art direction that reflected the pure, clinical world of Vichy as well as smooth and clear camera movements.
