We stepped into Yves Rocher’s magical secret rose garden, capturing the elegance and softness of the Evidence perfume with Eda Ece. Our aim was to portray the perfume as a rare flower discovered in a hidden garden and picked by Eda Ece.
"Together, we’ve not just filmed a commercial; we’ve painted a portrait of fragrance as a living, vibrant essence."
"We follow a sensual journey through the garden, revealing the bright, feminine, and elevating effects the perfume has. We intended to create an aesthetic that is both mysterious and romantic."
-Sera Rengim Sezer
In collaboration with a talented team, we depicted the light and floral essence of Evidence. Our objective was to convey a dreamy floral world within a studio, maintaining a realistic look. To achieve this, we planned a studio setup using a large LED screen, a blend of prop and real roses, and flowing curtains to add a touch of mystery and allure. The presence of a slight breeze on our actress and the roses played a crucial role in capturing the fresh and romantic atmosphere.
Our goal was to strike a balance in the overall mise-en-scène, aiming for a radiant and bright look while preserving depth with shadows. Various elements, such as roses and curtains, were strategically placed between the camera and the main subject to enhance the depth of our scenes.
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CREATIVITY — contact
HACI MİMİ MAHALLESİ, DİBEK SOKAK 15
Ph. (0212) 243 53 75
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