credits
In our film for Yves Rocher Pure Menthe featuring Miray Daner, we presented a two-act structure that illustrates the problem and its solution to the audience. The film begins with Miray Daner discussing her skin issues with a dermatologist, and showcases the transformation of her skin after using Pure Menthe as the recommended solution.
Starting with a problem, we aimed to convey this negativity visually as well. Therefore, we opted for a more dramatic lighting design with sharp shadows and high contrast on the skin.
"To differentiate from traditional problem & solution films, we structured the edit with dynamic, fast cuts to enhance the film's dynamism."
-Tuğkun Zeroğlu
We also maintained a playful tone with Miray Daner, aiming for a natural connection with the audience. To establish this intimacy, one of our choices was when and how the actress breaks the fourth wall, directly engaging with the audience. We first introduce the audience to Miray's journey, and at the positive climax of the film, we wanted Miray to acknowledge the audience and share her experience with them.
