Yves rocher Anti-Age Global

credits

The film opens with a scene of Bergüzar Korel in her dressing room, studying her script. Despite her long and intense work schedule, she shares the secret behind her bright and youthful under-eye appearance with the audience.

Client Yves Rocher
Agency Iris Creative Haus
Director Tuğkun Zeroğlu
Assistant Director Oğulcan Köyler
Producer Diba Dilsiz
Director of Photography Serkan Güler
Starring Bergüzar Korel
Art Director Ogeday Emre
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Umut Aktaş, İnan Dayan, Mertcan Kırçal, Hazal Günay
2nd A.D Özlem İnan
Focus Puller Kadir Candemir
DIT Ahmet Polat
Grip Team Doublecheck
Lighting Selim Ertürk
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Post Production Coordination Gülce Üner
Editor Emre Bekler
VFX Berk Şen
Storyboard Özgür Uyanık
Backstage Berkay Temel

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Looking directly into the camera with a sincere and reassuring tone, she establishes a warm and trustworthy connection. In this opening scene, we chose a calm camera language with smooth movements to reinforce the tone of our actress.

For the product shots, we used wide lenses in close-up frames to elevate the product and offer an immersive experience. However, in the scenes with the actress, we opted for 50mm to 85mm focal lengths to enhance a sense of intimacy and naturalness. These portrait-like focal ranges helped us support her comforting performance with a cinematic approach. By using a shallow depth of field, we directed all attention to the emotional connection she builds with the viewer.

In the moments where the product is shown, we slowed down and eventually muted the music to draw focus and enhance impact without increasing the tempo. We designed the product transitions with sound design that emphasized SFX elements. At this point, we used a probe lens to travel between laboratory tubes and reach the Anti-Age Global product. In this packshot scene designed to highlight the sense of botanical science, we aimed to create a visual language of scientific precision and cleanliness through high-key lighting.

By matching different scale product shots taken on a turntable, we created a stylized plan that gives an almost 3D like effect. This visually emphasized the brand’s innovative and scientific side.

As we moved into the product content segment, we increased the tempo and energy of the music. After supporting the content with demo shots, we clearly presented the application steps through a series of fast cuts. In these fast cuts, we used a locked-off camera to improve clarity. To enhance the circular motion of the metal applicator around the eye area, we added disappearing and reappearing linear particles in post-production.

Unlike the classic problem - solution structure, the script was written with a more positive and experience driven tone. In this film, we aimed to deliver a clear narrative through elegant and minimal lighting, smooth and steady camera movements, and a fast-paced yet polished editing language.

Yves rocher Anti-Age Global

POMUS