Yves rocher Anti-chute

credits

Our Anti Chute film for Yves Rocher featuring Alp Navruz takes place in a minimalist bathroom filled with natural light. The window opening to nature emphasizes the brand’s botanical identity while the strong incoming light creates contrast on the actor’s face, adding a subtle sense of masculinity.

Client Yves Rocher
Agency Iris Creative Haus
Director Tuğkun Zeroğlu
Assistant Director Oğulcan Köyler
Producer Diba Dilsiz
Director of Photography Muratcan Gökçe
Starring Alp Navruz
Art Director Ogeday Emre
Production Team Leader Şükrü Yanıkgil
Production Team Tolga Aksarı, Umut Aktaş, İnan Dayan, Mertcan Kırçal, Hazal Günay
2nd A.D Özlem İnan
DIT Ahmet Polat
Grip Team Doublecheck
Colorist Mesut Kesici
Film Studio Phoenix Stüdyoları
Post Production Company Roots Post Production
Post Production Coordination Fatma Genç
Editor Emre Bekler
VFX Berk Şen
Backstage Berk Şenol

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After highlighting the strength of his hair, Alp Navruz turns to the camera and confidently shares the secret behind his look.

We see him apply both products in sequence, accompanied by natural and effortless gestures. To keep the focus on the actor,
we used a calm and steady camera approach.

The application steps are edited with quick cuts, followed by a softer closing rhythm where the message and product benefits are clearly reinforced.

Throughout the film, the products appear in their everyday setting, the bathroom. In the final scene, the brand’s scientific dimension is brought forward through a clean packshot that presents the full product line in a setting that evokes a sense of laboratory clarity.

Yves rocher Anti-chute

POMUS